In an exclusive Interview with Bhushita Ahuja, the author of “Open Your Wardrobe For Answers”


Interview With Bhushita Ahuja

Briefly describe your journey till now. 
My journey with this book has been a great learning experience. I began with research and I started reading up thoroughly on the subject of clothing psychology. I read almost 150 sites, learnt how to differentiate between credible sources and untrustworthy content. I learnt how to pick the most appropriate information and structure it well in the book. When I started writing, I was not sure if I’ll be able to write so many words, it seemed overwhelming in the beginning because I had never written more than 4000 words before. But writing wasn’t hard, it was infact the most easy part because when you had the research in place then it’s easy to formulate your thoughts. I got my friend Avantika’s help in preparing  the illustrations of the book. The publishing process was also a very different experience. I learnt a lot when I saw the edits that made the book step up a level. Once the publishing process was over, certainly the marketing experience has been quite productive too. Authors have to be entrepreneurs and that’s why we are “Authoprenrurs,” as we write the book and sell it too. Overall, it’s been a highly meaningful journey that has taught me a plethora of significant lessons.
What is your book “Open Your Wardrobe for Answers” all about? 
Open your wardrobe for answers is a self-help book that covers the untapped subject of clothing psychology. Aimed at the youth, this book is an ideal crash course on all things fashion. The book begins with addressing the importance of the first impression. It talks about the five types of personality and how dressing habits are affected by it. The book further covers colour psychology and suggestions from Vedic scriptures on what should be worn when. In addition to this, Open Your Wardrobe for Answers enlists fascinating facts about dress psychology and includes fun activities that can be used to overcome the everyday wardrobe crisis. A short and sweet book, it is really helpful to those who want to understand themselves better by interpreting their style and wardrobe patterns!
What is the most fulfilling part of writing this book? And what is the most challenging? 
The most fulfilling part of this journey has been the final result, when you get to place the hardcopy in your hands. It’s the most satisfying feeling in the world, holding the fruits of your hard work in your hands. The most challenging part is probably selling the book to the right audience and marketing the book in the right way because until the buyers understand the value the book will hold in their life, you won’t get exceptional results.
How much research and efforts were required on your part to complete this book? 
It took a lot more than just research and writing. There were moments where I felt that the book was straying off purpose, their were moments when I was demotivated to write because penning down so many words isn’t that easy, it is highly time-consuming and required hard-core commitment. Certainly, research took me the most time cause I need credible, relevant information that wasn’t biased or incorrect. I had to read and read to have enough content to create a book. Overall, producing the book takes a ton of time and effort but at the end of it, all of that is worth it because after those 6 months of transformation you truly start believing in yourself and gain conviction and confidence.
Would you like to share some writing tips with our readers and aspiring writers? 
Sure. Reading and writing go hand in hand. They’re like a brother-sister duo. So if you want to write well, you must read a lot. Reading not only improves your language and expression but it gives you insight and perspectives. Secondly, when you’re writing a book, instead of stating facts and figures, think about how your writing will be of value to readers. Instead of writing for yourself, write for them because then only can you sell it to the broader market. Lastly, in non-fiction, it’s a must to include facts, relevant statistics and a connection to the present global situation. Try to include more perspectives in your writing, instead of looking at it from one angle, keep change your lens and remember that a good writer should be open-minded to consider information from various point of views and incorporating what fits best.
Last but not the least, how have you been dealing with the current times where everything is so uncertain? 
I think one thing that I abide by is the fact that I try to see the best in people and see something positive in every situation. I am not a person who cribs over things endlessly… I treat every situation as an opportunity or a test that I have to clear. I took the pandemic too in a similar fashion and now that I think of it, I actually consider it as a book. I saved so much travelling time and invested that opportunity cost into pursuing extra-curricular and initiatives of mine. In these testing times, I have been able to start online chess classes for over 300 underprivileged kids across 7 states in India, publish a book and win the “Woman of excellence” award. Now that I see  things the other way round, lockdown might have restricted me physically but I still had my mind to perform wonders and do what I was capable of. If I had wasted my time feeling annoyed by the quarantine, I wouldn’t have reached so far and hence, I implore everyone to see the light on the other side of the tunnel and instead of feeling frustrated and restricted, treat this as an opportunity.