Mr. A.Venkatasubramanian is the author of ‘BUDDHA on WALL-STREET’, ‘NUGGETS of WISDOM’ and ‘THE REAL DEAL’ which are books about investments. He has also penned several articles on investments that were published online and featured in newspaper columns. He has a background in Management and Finance and combines his vast knowledge and experience to help people with their investments in financial instruments.

Mr. A.Venkatasubramanian is a qualified engineer and management graduate having done his B.E. from INDIA and M.S. in Engineering and M.B.A in General Management and Finance from the US. He has also completed CFA (Chartered Financial Analyst, USA) until Level – II.

He has been longstanding in the industry having served as the Vice President of a premier and fast growing Real Estate Company in India and has been part of a premier Mortgage Financial Institution in the US. He is currently an Entrepreneur and loves music, arts and is an active sportsman.

His knowledge and depth in the subject of finance has been laid out in these books which will leave a deep impact on the reader and help readers manage their life and finances in a balanced and effective manner.


INTERVIEW

Kindly enlighten our readers about your books, The Real Deal, Buddha On wall-Street & Nuggets Of wisdom

THE REAL DEAL
‘The Real Deal’ is a very detailed book on Real Estate Investments. The book has 14 chapters of which 3-4 chapters involve some mathematics. The 1’st edition of the book was written during the 2012-13 period and released in 2014. The second edition which has easier mathematics was released in 2018. The first edition correctly predicted the stagnation and then collapse of the real estate sectorin INDIA at that time and tells you how you can do the same.

The Book was born out of my concern for customers who bought apartments during later part of the real estate boom decade (from 2003-2014). It was clear to me that people who understood very little about Real Estate would be ready to commit a crore of rupees for an apartment on impulse. They were basically mortgaging 20 years of their lifeby making the commitment. Considering the impact that such lifetime purchases had on their lives, I felt it would be wise on their part to spend a little time and effort to understand real estate investments before making that long term lock-in commitment.  Thus was born my first book. It goes to great detail to give the readers an intuitive sense when making investments in real estate. I would highly recommend one to read the book and more than once to make an educated plunge into real estate.

NUGGEST of WISDOM

After ‘The Real Deal’ I felt it was necessary to come up with a quick reckoner to real estate and devoid of any intimidating mathematics which could initially put off some readers. Hence the ‘Nuggets of Wisdom’ was born. It is a book that consists of 17 crisp chapters that would give a reader a firmer grip on real estate and is filled with anecdotes and stories to keep the reader engaged through its chapters.

The cover of ‘Nuggets of Wisdom’ shows a person’s extending the palms of his hand which is filled with nuggets of gold. The depiction was to bring out the analogy of a person extending his hand with a fist of dirt and mudsymbolic of real estate but which turns to nuggets of gold. This is to depict that real estate may be dealing with nothing but mud and land but it can turn to gold when you make the right investments. ‘Nuggets of Wisdom’ is a primer and a starter course that will set you out and ahead on this profitable journey.

BUDDHA on WALL STREET

The two best buckets to place once money for long term growth are Real estate and Stocks (equity). While my first two books dealt with Real Estate to a greater extent my third book ‘Buddha on Wall Street’ deals with investments in movable instruments such as stocks and bonds. ‘Buddha on Wall Street’ is a must read for any investor and anyone looking to grow their money. The book has 34 chapters and the first half of the book consisting of 20 chapters contains time tested wisdom that will allow the readers to maximize their wealth. The second half of the book consisting of 14 chapters relates to the philosophy of happiness when seen through the prism of money.

While Money alone cannot guarantee happiness it is imperative to attain ‘Financial Freedom’. Philosophy cannot be preached to anyone on an empty stomach and hence the first part of the book is about maximizing wealth and making the money and investments work for you. The second half of the book the balances the first half of the book and guides one to the path of happiness and maximizing one’s Happiness Quotient (HQ).

It is important to not just work hard to make money but to make the money work for you. The book teaches one to secure one’s future with the right investments and manage one’s life with the right attitude.

I primarily wrote this book with my daughter in mind so that one day when she grows up and reads it she would find the right balance that could guide her through her life. I published the book so that a wider audience may benefit.

How much research and efforts were required on your part to complete these masterpieces.

The three books span decades of a blend of formal learning and experience in the fields of finance and real estate. Having done my MS in Engineering and MBA in General Management & Finance and a couple of Levels of CFA, I was formally trained to approach these subjects. Nevertheless experience in these fields having worked in the US and INDIA helped me to gain practical insights which I have brought out in these books.

Apart from research going into creating it, the strength of the books are the practical approach to the subjects gained from applying the mind equipped with both theory and practice in the fields.

The store house of knowledge and experience gained by constantly aware and involved in these sectors helped me conceptualize these books. I have distilled years of knowledge into a short format and presented the most essential items that would create the greatest positive impact for the reader.

How do you manage writing along with your profession?

Writing is a passion. I write only when I feel like and when I am inspired to. Since I write when the moment is right it is not as time consuming as the words just flow. With every sitting I more or less complete a chapter and do so only when I am in the right mood and the thoughts are distilled and clear.

I write when the mood is right and when I get the time. But that is not a problem. It’s a passion after all.

Self Publishing vs Traditional Publishing, which one do you prefer and why?

I prefer Self-Publishing. It takes the book from edited version to published version in shorter period of time rather than waiting on end for a publisher to find time to read and approve your manuscript. Moreover it makes great sense as this era is of On-Demand publishing which is a ‘zero inventory’ model and the book is printed when the order is placed and hence requires very little investment except time and effort. This makes traditional publishing redundant. Moreover the greatest challenge is reaching out to the audience and making them aware that such-a-such book exists. Traditional publishers do not really help with that and the onus is on the author anyway. So why go through that pain.

Do you have any suggestions to help me become a better writer? If so, what are they?

I would always say do what you are passionate about.  If you feel you love to write and have got something to say then you must go ahead and write. Make a beginning and see where it takes you.

As far as suggestions go I would say first of all good readers make good writers. Unless you have a passion for books one may find it difficult to get initiated into the field of writing.

The other best tip I can give is have an overall concept and idea about what you want to present. Maybe outline the chapters that would make your book and then start writing so that you get your flow and order right. Further,like poetry if the words are flowing and you get that urge to write it is then it is the best time to write.  It is only then that you will have the flow and it would feel great for a reader to read. Do not ever force yourself to write, that’s not a preferred way. Wait for the moment!